Our purpose is provide our customers with simple solutions, using the latest digital platforms that will save time and money.
Digital Marketing
We can offer you a range of options to assist you in the area of Digital Marketing. Using a wide range of easy to use cloud based platforms we want to make business easier for you whilst working remotely or on the move. Marketing this way can be more cost effective as you will reach your target market with less effort and by using less resources.
Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:
Global opportunity – A website allows you to find new markets and trade globally for only a small investment. Is your website up to date and are you maximising your potential reach.? Have you recently reviewed your keywords strategy to help Search engines find your company.
Reduced cost – A well organised plan and targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Please allow one of our team to introduce you to some of the most easy to use digital platforms and create more leads and sales for your business.
Trackable, measurable results – Its much easier than you think to measure your online activity. Measuring your online marketing with web analytics and other online metric tools, makes it easier to establish how effective your campaign has been. We can help you find the best keywords and how to analyse the results.
Managing customers Online – Are you using an effective Customer Relationship Management system (CRM) that allows you to integrate and automate responses from your website. This means when a potential customer visits your site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Combined with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
With our help, digital marketing can be seamless and give you almost immediate results.
Training – If you or your colleagues find that you need addtional training, we would be delighted to provide you with this. With APPS, platforms and digital tools rapidly changing its more important than ever to keep your skills up to date.
Resources – If you feel that your existing staff resources would not have the time to carry out a Digital Marketing plan or strategy, we would be happy to discuss providing the necessary resource in order that you could still do this within a reasonable budget and time-scale.
GDPR – there are a number of legal considerations around collecting and using customer data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection. Seek the correct advice.
Project Management
Do you have a specific project that requires the experience of a good manager with a proven track record? Our team is used to the challenge of managing people or projects to ensure objectives are met. We have a simple philosophy when it comes to managing projects.
Initiation – This is where the goals and objectives are set. This is the most serious part of the project management operation. The objective is to identify the project goals and why you require them—usually the business case—and to do any initial research on the project feasibility.
Planning – The project planning process starts before work on the actual project begins and continues throughout the life cycle of the project. Its main goal is to adequately plan the time, cost and resources needed for the project and thus to reduce risk.
Execution – Project execution is when project planning is put into action and tasks against time are monitored to ensure the project succeeds. Tracking and monitoring every project element once it kicks off can make the difference between whether it succeeding in full or failing in part.
Monitoring – Project monitoring refers to the process of keeping on top of all project-related analysis, including team performance and task duration, identifying potential problems and taking corrective actions necessary to ensure that the project is within scope, on budget and meets the specified deadlines.
Closure – Project closure is an assurance that all the work has been completed, that all agreed upon project management processes have been executed, and recognition of the completion of a project by all involved.
Social Media Management
Do you need additional help and guidance with your Social Media Management? We can assist with the process of analysing audiences and developing a strategy that’s tailored to them, creating and distributing content, including a compelling message with each post.
Managing your online presence on social media platforms like Facebook, Instagram, LinkedIn and Twitter by creating, publishing, and analysing content you post, we can provide the necessary support, skills or guidance needed. The service of a Social Media Manager could also include engaging and interacting with social media users. From as little as £100 per month
e-commerce
Creating an e-commerce website allows you to take payments online whilst promoting and advertising your products. There are also numerous opportunities to do this using unique platforms like Amazon, eBay, Facebook and Instagram shops.
More and more of us are choosing to buy products and now services online. Who would have thought you would buy the services of a heating engineer online to service your boiler? For this service you may need to pay up front, and book him to carry out the work using an online calendar.
There are many advantages to having your products and services visible online:
Always Open – Everything is in one place allowing customers to browse your products 24 hours, 7 days a week, 365 days a year.
Easily managed stock – Stock is more easily controlled with a correctly installed e-commerce site managing stock against each purchase.
Immediate payment – Payment is received in advance of any goods being despatched which is a positive for cash flow
Saves your customers time – The time required to choose, buy, and pay for an online product is normally no more than 15 minutes!
Up-selling – The customer usually pays each time for packaging & delivery.
There has never been a better time to explore the financial opportunity that exists with e-commerce. The e-commerce economy is booming, and is poised for significant growth in the coming months and years.
Businesses need no longer be restricted by geographical bounds – only by their willingness to try new technologies and get creative. Appealing in its freedom and flexibility, e-commerce has the potential to be extremely lucrative, if it’s approached in the right way.
While setting up an e-commerce store is easier than it’s ever been thanks to user-friendly platforms. Making a success of an e-commerce venture is no different to building a house– it requires time, planning and sound business acumen. Please get in touch, we would be delighted to help you in part or completion of this type of project.
Financial Planning
Forecasting sales, cash flow, budgeting, finding financial support from one year to the next can be onerous tasks to complete. With over 30 years experience working with small business in N.Ireland we would be delighted to give you some sign-posting or manage a financial project on your behalf.
Every small business owner has many different tasks and roles to take on each day and it’s often difficult to find the time to focus on a financial plan or financial review for their business. Developing a financial plan for your business is crucial to its future growth and success.
Developing and using a financial plan enables you to consider the areas in which resources are most needed for the business to grow, such as marketing, expansion, innovation or product development. Without this consideration, business decisions are taken with more risk, and small businesses could end up missing out.
The many advantages of financial planning in business include:
Personal Finance – Many small business owners will pay themselves enough to cover their National Insurance threshold so that their salary is tax-free. In the short term, this may prove to be an advantage, but a sound financial plan can help accumulate savings for life events in the future.
Cash Flow – You must look after and consistently review cash and debt levels to keep your business moving in the right direction. Its no good having an order book worth £100,000 when most of it is debt. Manage your age debtors and know the number of days on average each customers will pay you, following your invoice. Cash flow is especially important for new Start Ups.
Long-term goals – Think ahead and know what you will be doing in 5, 10 and 15 years, including retirement.
Will you decide to close down a business or sell it on? You’ll need to determine how much is required in order to fund your personal life.
Most business owners believe that the sale of their business will be enough to fund their retirement years, but in reality this often not the case. Putting away retirement savings on a regular basis into a private pension plan should be incorporated into financial plans for any small business, once it becomes viable. Seek expert advice.
Risk – Reduce the risk by spreading any investment across a range of different categories and seek out expert help when doing so. Any investments should be adequately diversified and in keeping with the amount of risk your business can sustain.
Starting a Business
Starting a business can be a daunting task. With the right help, sign-posting and support it can be less difficult. There is of course lots of support available, for example the Go For it programme with your local council. But what happens next………….a few months down the line?
Starting a new business can be exciting, especially with the support of your family and friends. At MourneBreeze Business Solutions we can help with individual problems, advice and direction at anytime. Even though you are your own boss, some decisions can be difficult to make on your own. We are especially looking to work with business start ups or those that have been affected by Covid in the first years. Together we can help transform your business by helping you be more active online or by improving your Search Engine Optimisation, or by creating a website for you from scratch.